Every episode. One conversation. The story behind the work.

Jo Barnard has led the design of products selling in tens of millions worldwide, launched her own grooming brand, co-founded circular kids-tech startup Kibu, and spearheaded Design Declares, a movement uniting 800+ designers for climate action.

Mike Chapman brings design stories to millions on CBS, not through colorful scarves and furniture rearranging, but by explaining what designers actually do to mainstream audiences.

Kevin Bethune went from nuclear engineer to Nike footwear designer to BCG executive, designing Jordan sneakers as a side hustle along the way.

Jay Samit started on the internet in 1978, helped launch LinkedIn with Reid Hoffman, and created the first online auction before eBay existed.

Guy Kawasaki evangelized the original Macintosh alongside Steve Jobs, wrote 16 books on entrepreneurship, and has advised hundreds of startups on how to make things people actually want.

Robert Brunner has shaped more iconic products than almost anyone alive, from building Apple's legendary design team (where he hired Jony Ive) to creating Beats by Dre, which sold to Apple for $3 billion.

Stefan Ytterborn created the IKEA PS collection that shook the Italian furniture industry, founded POC Sports to save lives through better helmets, and now leads CAKE, electric motorcycles helping rangers catch poachers in Africa.

Chris Bangle transformed BMW's design language over 17 years, led the revival of Rolls-Royce, and sparked debates that still rage in automotive circles today.

Joe Foster's grandfather invented the spiked running shoe. His family made shoes for the 1924 Olympics. And Joe built Reebok from a small British factory into a global phenomenon.

Dr. Dennis Vogt completed his PhD at the University of St. Gallen studying how customers perceive innovation, working with BMW, Porsche, and major financial institutions along the way.

Iain Thackrah coached 150 businesses in his first year after leaving a 10-year teaching career, accidentally wrote a book by committing to one page per day for 365 days.

Dorothy Fulop went from "the designer asking annoying questions" to founding Pitch Camp Agency, helping startups eliminate death-by-PowerPoint and create pitches investors actually remember.

José Ochoa started his packaging company in 2008 with no savings, no clients, and a wife with two kids under two, quitting a secure job at Siemens to close the gap between manufacturers and clients.

Scott Henderson has been a leading industrial designer for over 30 years, creating award-winning products and appearing on CBS's "America by Design" television series.

Lisa Kipps Brown has been an entrepreneur since 1990, built and sold multiple businesses, created one of the first subscription-based online platforms in the late 90s, and now advises a NASCAR team.

Jeanette and Luis Muñoz co-founded World 105, combining architecture with brand strategy to reinvent how people experience spaces, where they live, work, and play.

Errol Gerson brings decades of experience in creative entrepreneurship. In this conversation, he shares what it takes to stand out by the smallest margin and why that margin makes all the difference.

Marcus Strijdveen opened Horizon Media's first European office in Amsterdam, built campaigns for Adidas, Red Bull, and Heineken, and now pioneers AR/VR experiences in Los Angeles.