Jo Barnard has led the design of products selling in tens of millions worldwide, launched her own grooming brand, co-founded circular kids-tech startup Kibu, and spearheaded Design Declares—a movement uniting 800+ designers for climate action. In this conversation, she reveals why businesses should be regenerative (giving more than they take), how starting a studio felt like small steps rather than a big leap, and why we've lost our sense of connection that historically guided human creativity. For designers building purposeful studios and anyone who believes design should give back, this is a masterclass in thoughtful making.

Mike Chapman brings design stories to millions on CBS—not through colorful scarves and furniture rearranging, but by explaining what designers actually do to mainstream audiences. In this conversation, he reveals why the design community has been "mishandled" by television, how partnerships with institutions like the German Design Council surface the best stories, and why America could become a design force to rival Europe. For designers who want their work seen and companies with stories worth telling, this is a masterclass in design media.

Kevin Bethune went from nuclear engineer to Nike footwear designer to BCG executive—designing Jordan sneakers as a side hustle along the way. In this conversation, he reveals why designers must speak the language of business, the four superpowers that make designers invaluable, and why taking ownership of your path matters more than any title. For designers seeking influence beyond the studio and leaders wanting to unlock innovation, this is a masterclass in navigating the intersection of design, business, and technology.

Jay Samit started on the internet in 1978, helped launch LinkedIn with Reid Hoffman, and created the first online auction before eBay existed. In this conversation, he reveals why you must be the best or the only one doing it, how YouTube pivoted from a failed dating site, and why entrepreneurs solve problems—not sell things. For founders and anyone navigating disruption, this is a masterclass in seeing opportunities before they become obvious.

Guy Kawasaki evangelized the original Macintosh alongside Steve Jobs, wrote 16 books on entrepreneurship, and has advised hundreds of startups on how to make things people actually want. In this conversation, he reveals why AI is bigger than the PC, internet, and social media combined, the real reason venture capital is mostly blind luck, and how a sixth-grade teacher set the trajectory for everything that followed. For founders, creators, and anyone who wants to make a genuine difference, this is a masterclass in turning remarkable thinking into remarkable impact.

Robert Brunner has shaped more iconic products than almost anyone alive—from building Apple's legendary design team (where he hired Jony Ive) to creating Beats by Dre, which sold to Apple for $3 billion. In this conversation, he reveals the philosophy that separates good design from cultural phenomena: unwavering commitment, strategic risk-taking, and treating every project as a partnership, not a transaction. For leaders building the next generation of premium products, this is a masterclass in turning creative vision into market dominance.

Stefan Ytterborn created the IKEA PS collection that shook the Italian furniture industry, founded POC Sports to save lives through better helmets, and now leads CAKE—electric motorcycles helping rangers catch poachers in Africa using solar power. In this conversation, he reveals why he lets his heart lead and brain follow, why premium means purpose plus innovation plus performance plus quality, and why the era of buying cheap trash must end. For founders building purpose-driven brands, this is a masterclass in creating products that matter.

Chris Bangle transformed BMW's design language over 17 years, led the revival of Rolls-Royce, and sparked debates that still rage in automotive circles today. In this conversation, he reveals the psychological toll of leading design at the highest level, why designers must "get their shit together" on AI and sustainability, and how a children's cartoon became his most profound creative exploration. For leaders navigating the tension between commercial pressure and creative integrity, this is a masterclass in thinking beyond the product.

Joe Foster's grandfather invented the spiked running shoe. His family made shoes for the 1924 Olympics featured in "Chariots of Fire." And Joe himself built Reebok from a small British factory into a global phenomenon—including winning Shaquille O'Neal by simply making shoes that fit his size 22 feet. In this conversation, he reveals why great products need clear purpose, how performance became lifestyle, and the philosophy of bringing answers instead of problems. For founders and product builders, this is a masterclass from a legend who shaped an entire industry.

Dr. Dennis Vogt completed his PhD at the University of St. Gallen studying how customers perceive innovation—working with BMW, Porsche, and major financial institutions along the way. In this conversation, he reveals why novelty without meaning fails, how Dyson and On Running cracked the innovation code, and why most Generation Z research is a self-fulfilling prophecy. For founders launching new products and anyone trying to make innovation land with customers, this is a masterclass in the psychology of what makes people care.

Iain Thackrah coached 150 businesses in his first year after leaving a 10-year teaching career, accidentally wrote a book by committing to one page per day for 365 days, and uses Blackwing pencils because the care in choosing tools signals the care in everything else. In this conversation, he reveals why writing by hand forces better thinking, how the first page of every journal gets thrown away to overcome blank page paralysis, and why books deserve to be marked up and made your own. For creative entrepreneurs and anyone seeking to build better habits, this is a masterclass in deliberate practice.

Dorothy Fulop went from being "the designer asking annoying questions" to founding Pitch Camp Agency, helping startups eliminate death-by-PowerPoint and create pitches investors actually remember. In this conversation, she reveals why a great pitch is under 60 seconds, how she helped a founder compress a company's essence into one minute, and why most investors have seen fewer than 10 incredible pitches in their careers. For founders preparing to pitch and anyone trying to communicate complex ideas simply, this is a masterclass in making people care before you ask for anything.

José Ochoa started his packaging company in 2008 with no savings, no clients, and a wife with two kids under two—quitting a secure job at Siemens to close the gap between manufacturers and clients. In this conversation, he reveals why flawless customer experience means being "mission ready," how automation is forcing everyone to raise their skills, and why his Star Wars collection keeps him grounded during tough business days. For entrepreneurs taking the leap and anyone building B2B relationships, this is a masterclass in betting on yourself.

Scott Henderson has been a leading industrial designer for over 30 years, creating award-winning products and appearing on CBS's "America by Design" television series. In this conversation, he reveals why the flow state is a designer's most powerful tool, his controversial take on why design thinking strips away designer expertise, and why being a designer isn't something you do—it's who you are. For designers seeking to tap into their creative power and anyone interested in the philosophy of making, this is a masterclass in relentless creative practice.

Lisa Kipps Brown has been an entrepreneur since 1990, built and sold multiple businesses, created one of the first subscription-based online platforms in the late 90s, and now advises a NASCAR team using B2B consulting instead of traditional sponsorship. In this conversation, she reveals the three questions that unlock any business problem, why her blind father taught her that obstacles are just detours, and how giving away what you're best at always comes back to you. For entrepreneurs seeking unconventional paths and anyone ready to disrupt their own status quo, this is a masterclass in asking "what if?"

Jeanette and Luis Muñoz co-founded World 105, combining architecture with brand strategy to reinvent how people experience spaces—where they live, work, and play. In this conversation, they reveal why story listening matters more than storytelling, how a client's hatred of purple traced back to a traumatic job experience, and why good design goes completely unnoticed. For designers seeking deeper client relationships and anyone who believes spaces shape human behavior, this is a masterclass in the art of listening first.

Marcus Strijdveen opened Horizon Media's first European office in Amsterdam, built campaigns for Adidas, Red Bull, and Heineken, and now pioneers AR/VR experiences in Los Angeles. In this conversation, he reveals why he moved from Amsterdam to LA to play in "the Champions League of advertising," how he spotted Snapchat years before it exploded, and why the metaverse represents the next frontier for brands. For marketers seeking to stay ahead of trends and anyone building experiences in virtual worlds, this is a masterclass in staying curious and saying yes to the unknown.

In our inaugural episode, we introduce Marcus, an experienced executive director in the creative sector. With a 20-year career spanning Brand-Marketing and Business Development, Marcus lends his expertise to firms like Capitola and Media.Monks. He's a trusted advisor to startups and VCs, held strategic roles at global media and ad agencies, and co-founded Upcomers, an accelerator for emerging creatives. His significant contributions also extend to academia and non-profit spheres, signifying his substantial influence in the creative industry.

Creating better products and brands through empathic Curiosity, Innovation and Insights.