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Iconic minds.
Unfiltered conversations.
The people behind Apple, BMW, Reebok, and Nike don't give typical interviews. On Conversations with Roberto, they share how iconic products actually get built. The stories, the decisions, the hard lessons that never make the press release.
Recorded in Zurich, Geneva, Stockholm, and wherever the next conversation leads.
8 to 16 hours of preparation per guest
Books read, talks watched, career arcs studied. By the time we record, the guest knows this isn't a casual conversation. That preparation unlocks answers they haven't given before.
In person whenever possible
We travel to meet every guest face-to-face; Geneva, Stockholm, wherever the conversation needs to happen. The quality changes when you're sitting across from someone.
Design-driven, entrepreneurial, curious
Every guest shares three qualities, but not the same job title. Founders, designers, executives, inventors. The best conversations happen at the intersections.
Relationships, not interviews
Roberto is a working industrial designer, not a journalist. Guests trust him because he does the same work they do. Many become collaborators and friends long after the recording.
"Roberto's questions were original, good, relevant, the kind that bring out something different."Joe Foster , Founder of Reebok
"Roberto made it one of the most soothing conversations I've ever had on a podcast."Stefan Ytterborn , Founder of CAKE and POC
Roberto Inderbitzin is a Swiss-Mexican industrial designer and founder of REFRAME Design, Zürich. He holds a Master of Design from Zurich University of the Arts (ZHdK) and has led product strategy and industrial design for brands including JURA, Wetrok, and ETH Zürich since 2013.
He is a contributing author in «How to Survive and Thrive», Joe Foster's anthology featuring leaders including Evander Holyfield and Sir Dustin Plantholt. His work has also been featured in «Disrupt Your Now» and media including the Tages-Anzeiger and SonntagsZeitung. He is a member of the Swiss Design Association.
He started this podcast because the decisions that shape great products — the trade-offs, the arguments, the moments of doubt — never make the press release. He wanted to hear them. So he asks.
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Jo Barnard has led the design of products selling in tens of millions worldwide, launched her own grooming brand, co-founded circular kids-tech startup Kibu, and spearheaded Design Declares, a movement uniting 800+ designers for climate action.
Mike Chapman brings design stories to millions on CBS, not through colorful scarves and furniture rearranging, but by explaining what designers actually do to mainstream audiences.
Kevin Bethune went from nuclear engineer to Nike footwear designer to BCG executive, designing Jordan sneakers as a side hustle along the way.
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