Jo Barnard has led the design of products selling in tens of millions worldwide, launched her own grooming brand, co-founded circular kids-tech startup Kibu, and spearheaded Design Declares—a movement uniting 800+ designers for climate action. In this conversation, she reveals why businesses should be regenerative (giving more than they take), how starting a studio felt like small steps rather than a big leap, and why we've lost our sense of connection that historically guided human creativity. For designers building purposeful studios and anyone who believes design should give back, this is a masterclass in thoughtful making.

Mike Chapman brings design stories to millions on CBS—not through colorful scarves and furniture rearranging, but by explaining what designers actually do to mainstream audiences. In this conversation, he reveals why the design community has been "mishandled" by television, how partnerships with institutions like the German Design Council surface the best stories, and why America could become a design force to rival Europe. For designers who want their work seen and companies with stories worth telling, this is a masterclass in design media.

Kevin Bethune went from nuclear engineer to Nike footwear designer to BCG executive—designing Jordan sneakers as a side hustle along the way. In this conversation, he reveals why designers must speak the language of business, the four superpowers that make designers invaluable, and why taking ownership of your path matters more than any title. For designers seeking influence beyond the studio and leaders wanting to unlock innovation, this is a masterclass in navigating the intersection of design, business, and technology.