The people behind iconic brands don't share their real stories in press releases. On Conversations with Roberto, they do.

The insights, the failures, the decisions that shaped what we use every day and what's coming next. Long-form conversations with no ad breaks, no scripts, and no surface-level questions.

Recorded in Zurich, Geneva, Stockholm, and wherever the next conversation leads.

Produced by REFRAME Design Studio, Zurich

What Makes This Different

Every podcast says "deep conversations." Here's what we actually do.

8 to 16 hours of preparation per guest

Books read, talks watched, career arcs studied, original angles found. By the time we record, the guest knows this isn't a casual conversation. That preparation unlocks answers they've never given before.

In person whenever possible

We strive to meet every guest face to face. Geneva, Stockholm, wherever the conversation needs to happen. The quality changes when you're sitting across from someone, and that's worth traveling for.

Design-driven, entrepreneurial, curious

Every guest shares three qualities, but not the same job title. Founders, designers, executives, inventors. The world is more diverse than any single discipline, and the best conversations happen at the intersections.

Relationships, not interviews

Roberto is a working industrial designer, not a journalist. Guests trust him because he lives the same work. And he stays in touch long after recording. Many become mentors, collaborators, and friends.

From the Conversations

What guests say about the experience.

"Roberto's questions were original, good, relevant, the kind that bring out something different."

Joe Foster , Founder of Reebok

"Roberto made it one of the most soothing conversations I've ever had on a podcast."

Stefan Ytterborn , Founder of CAKE and POC

Your Host

Roberto Inderbitzin

Founder, REFRAME Design Studio

Roberto is a Swiss-Mexican industrial designer who has spent over a decade deciding what doesn't belong in products. He runs REFRAME Design from Zurich, working with global brands on product strategy and design innovation.

He co-authored a book with Reebok founder Joe Foster. He's a member of the World Design Organization and Swiss Design Association. He's present at WEF Davos and Milan Design Week. And he started this podcast because the most interesting stories in design never make the press release.

He doesn't just interview guests. He prepares for weeks, travels to meet them in person, and builds relationships that last far beyond the recording. Many of his guests have become mentors, collaborators, and friends.

Connect on LinkedIn →

REFRAME Design Studio Zurich, Switzerland Product Strategy Featured in Survive and Thrive World Design Organization Swiss Design Association

Speaking

Beyond the podcast.

Roberto speaks at design events, conferences, and organizations about the intersection of design, business, and building things that matter.