#18 | Regenerative Business | Jo Barnard

“Regenerative business is about giving more than you take.”

“Sustainability is really about future proofing.”

“Design is never neutral. It always creates impact.”

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Why this episode matters

Sustainability is no longer enough.

In this episode, Jo Barnard, Founder of Morrama, explains why businesses must move toward regenerative thinking, how product design creates long-term impact, and what responsibility really means in modern leadership and design.

This conversation is essential for founders, designers, and business leaders who want to build products that last and businesses that matter.

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Key Takeaways

- The difference between sustainable and regenerative business
- Why product lifespan matters more than trends
- How design influences human behavior and culture
- What responsible leadership looks like in practice
- How businesses can give more than they take

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Guest

Jo Barnard is the founder and creative director of Morrama, an industrial design studio working with global brands on future-focused product design.

She is a leading voice in regenerative design, ethical business, and responsible innovation.

Highlights:

- Founder of Morrama design studio
- Leader in regenerative and sustainable design thinking
- Contributor to Design Declares
- Author and educator in design leadership

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The Conversation

00:02 Designing beyond objects

00:07 Startups, scale, and risk

00:10 Designing for appropriate lifespan

00:14 Responsibility vs purpose

00:17 B Corp and ethical business culture

00:23 Future of education and humanity

00:32 Regenerative business explained

00:38 Leadership, intuition, and connection

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